Friday, July 1, 2011

The next one has a name

The next one has kind been formulating in my head for the past year or so.  It solves a problem that my wife and I have had in the kitchen for years.  We just want one spot for all of our culinary needs.  Food Network could have been that but anyone who has used their website knows it is not the most user friendly.  A name that says "this app does everything but cook the food for you" is what is needed.

I have always thought that good things come in 3s.  Diners, Drive-ins and Dives.  Star Wars (4,5 & 6).  XBox Live (3 syllables...).  So the name of the next one aught to have three components to it.  That way people know exactly what they are getting.

The name needs to start our with an adjective that hits you in the face.  A word that this app is the highest class, the top end, greatest at what it does.  Best.  Amazing. Pinnacle.  Finest.  Paramount.  The word has to establish that this app is the authority in what it does.

Next, the middle word has to convey this app has to do with the culinary arts.  Now there are many people who don't even know what the word culinary means.  So we can't use that.  Where is there a place that incorporates food, skills, tools, smells, tastes, feelings and socialize?  A word that encompasses all of that is what we need.

In the end though, the final word needs to say exactly what this app does.  This app is going to be a tool.  It is a mechanism for capturing information, teaching information and connecting people to an art everyone loves.  Tool?  Widget?  It is going to be a gastronomic Swiss army knife.

I have teased it enough.  What app converts measuring units, has a kitchen timer, a culinary dictionary with tutorials, lets you enter/browse/share recipes, builds meal plans, and assembles grocery lists you might ask?  I believe that app is called the Ultimate Kitchen Gadget!  UKG for short.

More on the future of the Ultimate Kitchen Gadget to come.

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